--- title: W5 date: 2024-10-31T10:34:00+00:00 author: Chris McAlonan canonical_url: "https://eyekiller.com/work/w5" section: Work --- # W5 Innovating the children’s discovery centre experience with intuitive digital design, custom booking and UX. **782%** Increase in Booking Views **782%** Increase in Booking Views **Visitor Attraction** ## Next-Gen Visitor Experience W5 is an award-winning interactive discovery centre based in Belfast, welcoming families, school groups and tourists from across the UK and Ireland. As part of a major digital transformation, W5 partnered with Eyekiller to launch a cutting-edge new website and custom booking engine that increased visitor engagement, enhanced UX, and supported year-round programming and learning at scale. [Visit Website ](https://WWW.w5online.co.uk/) ### Project Highlights - Fully **responsive website** with mobile-first design and intuitive UX. - Integrated a **bespoke booking engine** to support upsells and dynamic pricing. - Gave the W5 team full control with a powerful **Craft CMS**. - Boosted **traffic and bookings** through streamlined journeys. ![W5 Reimagined homepage showing a child inside a glowing interactive tunnel, highlighting renewed science exhibits and exploration areas.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/35604/W5-Grid-Image-1.webp) ![Two young girls interacting with W5 exhibit](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/35605/W5-Grid-Image-2.webp) ![W5 Belfast What's On web page displaying event listings](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/36399/W5-Grid-Image-3.webp) ## Creating the Digital Destination Our approach focused on putting W5’s visitors at the heart of the digital journey. From wireframes and moderated user testing to a dynamic seasonal design system, we built a site that reflects W5’s brand and replicates its energy online. Fully immersive exhibition pages, an itinerary planner, and intuitive What’s On filtering allow users to plan unforgettable experiences across any device. Behind the scenes, we developed a seamless custom booking engine, integrating the Gamma API to handle ticket sales and memberships across all platforms. Advanced [UX Design](https://eyekiller.com/services/user-experience-design) removed friction and increased engagement, while features like group pricing logic, checkout upselling, and a birthday party booking engine helped drive revenue. Craft Commerce powered the sale of special ticketed events, including W5 Late, giving the team added flexibility. With a modular [Craft CMS](https://eyekiller.com/services/craft-cms-agency), the marketing team can easily build rich, branded pages — and optimised speed and [Search Engine Optimisation (SEO)](https://eyekiller.com/services/search-engine-optimisation) keep performance strong long after launch. [ ![Close-up of a smartphone screen displaying event details for "Live at the Lyric" fundraiser on the Lyric Theatre website.](https://eyekiller.s3-assets.com/blog/featured-images/_400x400_fit_center-center_none/14533/The-crucial-role-of-event-ticketing-systems.webp) From Our Blog### The Crucial Role of Event Ticketing Systems Stay relevant, competitive & resilient in the face of changing times. ](https://eyekiller.com/blog/the-crucial-role-of-event-ticketing-systems) ![W5 Belfast mobile screens showing what’s on events, the Energise exhibit, and date and time ticket selection for visitors.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/35606/W5-Grid-Image-4.webp) ## Project Services - [Discovery](https://eyekiller.com/services/discovery) - [User Experience Design](https://eyekiller.com/services/user-experience-design) - [Web Design](https://eyekiller.com/services/web-design) - [Website Development](https://eyekiller.com/services/website-development) - [Craft CMS](https://eyekiller.com/services/craft-cms-agency) - [Technical SEO](https://eyekiller.com/services/technical-seo) ![Children playing on hanging rings in W5 Belfast, enjoying an active indoor exhibit.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/35608/W5-Grid-Image-5.webp) ![W5 select ticket page displaying options from child to family tickets.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/35609/W5-Grid-Image-6.webp) > ### Expert Partners in Digital Growth > > "Eyekiller are an absolute pleasure to work with. They are undoubtedly experts in their field and we are delighted with our user-focused website that puts our customers at the centre of our online offering. I am very excited to continue to work with Eyekiller as W5's digital development partner." ![Ann Graham, W5 logo](https://eyekiller.s3-assets.com/reviews/Ann-Graham-The-Odyssey-Trust.png)**Ann Graham, W5** ### More Good Stuff - [ ![Belfast Giants Homepage with dramatic hockey player image, news highlights, season tickets promo, and game centre scores on background.](https://eyekiller.s3-assets.com/work/featured-image/Belfast-Giants-Featured-Image.jpg) ### Belfast Giants Reigniting an elite ice hockey website with energy, interactivity, cutting-edge design and fan immersion. ](https://eyekiller.com/work/belfast-giants) - [ ![Story Museum webpage with kids in immersive exhibits, top navigation, featured galleries and and event highlights.](https://eyekiller.s3-assets.com/work/featured-image/Story-Museum-Featured-Image.jpg) ### The Story Museum Transforming the beloved children’s museum with an engaging website and Spektrix integration. ](https://eyekiller.com/work/the-story-museum) - [- Newly Added - Newly Added - Newly Added - Newly Added - Newly Added - Newly Added ![O2 Featured Image](https://eyekiller.s3-assets.com/work/The-O2-Belfast/O2-Featured-Image.jpg) ### The O2 Belfast Powering Northern Ireland’s largest arena with mobile-first UX, accessibility and performance. ](https://eyekiller.com/work/the-o2-belfast)