--- title: The MAC date: 2024-10-31T10:34:00+00:00 author: Chris McAlonan canonical_url: "https://eyekiller.com/work/the-mac" section: Work --- # The MAC Driving digital transformation with intuitive website design and powerful custom Spektrix integration. ![The MAC Belfast webpage featuring an exhibition portrait on a pink header, clear green-white navigation, and sections for creative and family programmes.](https://eyekiller.s3-assets.com/work/featured-image/The-MAC-Main-Image.jpg) **Arts & Culture** ## Arts-Driven Innovation The MAC is a vibrant arts venue at the heart of Belfast’s Cathedral Quarter. With an eclectic programme spanning theatre, visual art, dance, and workshops, it serves over 2 million visitors since opening. Eyekiller was commissioned to create a next-generation website to grow ticket sales, improve user experience, and embed digital at the centre of The MAC’s customer journey. [Visit Website ](https://www.themaclive.com/) ### Project Highlights - Donations and merchandise upsells were boosted by a custom-built **Spektrix basket** - A **mobile-first** approach shaped the website design - Optimised through extensive **in-depth user testing** sessions - The ‘What’s On’ area was redesigned for **intuitive event discovery** - **Continuous performance** gains were driven by an ongoing Paid Advertising ![The MAC Belfast What's On web page displaying event and show listings](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/35281/The-MAC-Grid-Image-1.webp) ![The MAC modern atrium interior with people working and dining across multiple levels.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/35282/The-MAC-Grid-Image-2.webp) ![The MAC Belfast mobile screens showing what’s on listings, event details, and current exhibitions with booking and visitor information.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/35283/The-MAC-Grid-Image-3.webp) ## Seamless Cultural Experience The new website places the user first, built on a foundation of audience insight, in-depth UX testing, and a carefully considered mobile-first design system. Every interaction, from the dynamic homepage to the streamlined event booking journey, has been crafted to reflect the vibrant energy of The MAC while remaining intuitive, inclusive, and [accessible](https://eyekiller.com/services/accessible-website-design) to all users. The bold yet welcoming aesthetic captures the venue’s creative spirit and reinforces its mission to inspire and connect. Behind the scenes, the CMS combines the flexibility of [Craft](https://eyekiller.com/services/craft-cms-agency) with a robust and fully integrated [Spektrix](https://eyekiller.com/services/spektrix-integration) setup. This includes a custom-built shopping basket, real-time event syncing, and intuitive editorial tools tailored for the needs of the MAC’s marketing and content teams. Supported by conversion-focused [PPC](https://eyekiller.com/services/paid-advertising), [Technical SEO](https://eyekiller.com/services/technical-seo) best practices, and ongoing performance optimisation, the website now functions as a high-performing digital sales engine that drives results and deepens engagement with every visit. [ ![Laptop displaying the Spektrix ticketing platform with event listings and a booking summary for "The Night Before Christmas".](https://eyekiller.s3-assets.com/blog/featured-images/_400x400_fit_center-center_none/14521/What-is-spektrix-main-image_2025-01-17-112342_abch.webp) From Our Blog### What Is Spektrix? A Beginner's Guide Shining a spotlight on this ticketing, marketing, & fundraising CRM solution. ](https://eyekiller.com/blog/what-is-spektrix-a-beginners-guide) ![Adult and child reading a picture book together, smiling and engaged, with another adult nearby in a bright, welcoming space.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/35284/The-MAC-Grid-Image-4.webp) ![The MAC Belfast checkout page showing personal details, optional donation, order summary, and payment sections in a clean booking layout.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/36415/The-MAC-Grid-Image-5-new.webp) ## Project Services - [Discovery](https://eyekiller.com/services/discovery) - [User Experience Design](https://eyekiller.com/services/user-experience-design) - [Web Design](https://eyekiller.com/services/web-design) - [Website Development](https://eyekiller.com/services/website-development) - [Craft CMS](https://eyekiller.com/services/craft-cms-agency) - [Spektrix Integration](https://eyekiller.com/services/spektrix-integration) - [Technical SEO](https://eyekiller.com/services/technical-seo) - [Paid Advertising (PPC)](https://eyekiller.com/services/paid-advertising) - [Digital Marketing](https://eyekiller.com/services/digital-marketing) - [Social Media](https://eyekiller.com/services/social-media) ![The MAC Belfast exhibition page for Ron Mueck, showing artwork imagery, exhibition details, artist videos, and visitor information.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/35286/The-MAC-Grid-Image-6.webp) > ### Partners in Digital Growth > > "We love working with Eyekiller over the years on our website and digital marketing - thank you for your creativity, and dedication to becoming experts on all thing Spektrix integration." ![Melissa Henry, The MAC logo](https://eyekiller.s3-assets.com/reviews/Melissa-Henry-The-MAC.png)**Melissa Henry, The MAC** ### More Good Stuff - [ ![Smartphone displaying Grand Opera House webpage for Shrek the Musical with show dates, ticket options, and promotional artwork.](https://eyekiller.s3-assets.com/work/featured-image/Grand-Opera-House-Featured-Image.jpg) **114%** More Users Converted ### Grand Opera House Enabling a standout user experience with flexible design and powerful Spektrix integration. ](https://eyekiller.com/work/grand-opera-house) - [ ![The Point Theatre Featured Video Poster](https://eyekiller.s3-assets.com/videos/poster/The-Point-Theatre-Featured-Video-Poster.jpg) ### The Point Theatre Unifying two cultural venue websites for Eastleigh Borough Council with Spektrix integration. ](https://eyekiller.com/work/the-point-theatre-eastleigh) - [ ![Symphony Space webpage with bold event cards, speaker portraits, auction and film highlights, top navigation, and a vibrant ‘Join Us’ banner.](https://eyekiller.s3-assets.com/work/featured-image/Symphony-Space-Featured-Image.jpg) **41%** Increase in Online Sales ### Symphony Space Set the stage for a new era with a Spektrix integrated website for a celebrated New York theatre. ](https://eyekiller.com/work/symphony-space)