Project Overview

Responsive ecommerce website to showcase and retail Suki Tea’s ethically sourced loose-leaf teas, herbal infusions and gift sets internationally.

Suki Tea is one of the most exciting brands to have originated in Northern Ireland in recent years and is already firmly established as a strong contender in the UK’s thriving Loose Leaf Tea market. Eyekiller was commissioned by Suki Tea to develop a next-generation ecommerce website and digital marketing strategy focused on growing brand awareness and increasing market share. A key requirement of the project was to successfully create a subscription based ecommerce model that would enable customers to sign-up for deliveries of Suki Tea.

The primary objective of the project was to provide a scalable and flexible platform from which Suki Tea can continue to develop their ecommerce strategy, raise brand awareness, increase market share and ultimately online sales. By concentrating on user experience (UX) design and persuasive ecommerce tactics, the new website design delivers a results-focused approach.

Lifestyle and product photography, illustrations, video and an authentic tone of voice are used to communicate the Suki Tea story and educate the visitor about the exciting journey from tea plantation to teacup.

Behind the scenes, the ecommerce solution is built on the Magento ecommerce platform and gives Suki Tea full control and the ability to manage everything from the product catalogue, subscriptions and order fulfillment through to sales promotions and customer loyalty building internally with ease and in house.

Sector

Retail and Online Commerce

What we did

  • Information Architecture
  • User Journeys
  • Wireframe Design
  • Website Design
  • Responsive Website Design
  • Website Development
  • Content Management System (CMS)
  • Magento Ecommerce
  • Ecommerce
  • Search Engine Optimisation (SEO)
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