Digital driven high street initiative focused on engaging with local people and encouraging them to reconnect with their local shops.
Ulster Estates Ltd, landlords to a number of retail tenants on Upper Main Street, Bangor approached Eyekiller to develop an initiative to help promote and drive footfall in the run up to Christmas.
Branded ‘Main Street, My Street’, we formulated an incentive focused campaign that combined digital marketing with the traditional high street to engage with local people and encourage them to reconnect with their local shops.
The campaign was centralised through Facebook, providing an effective platform to reach and interact the retailers target audience. Eyekiller’s Digital Marketing team developed a tailored strategy comprising of a series of scheduled activities to increase awareness of the Main Street, My Street Facebook page, engage with the fan base to promote retailers, gift ideas, promotions and discounts.
Using research conducted by Eyekiller, the online advertising was targeted by demographic within the local area to maximise visibility and increase the campaign’s potential reach. In addition to online advertising Eyekiller promoted specific posts to attract interest and drive engagement rates.
Key to the campaign was a series of weekly Facebook competitions with high-value retailer sponsored prizes. Exclusive shopping e-vouchers were also available to download via Facebook and Fans were encouraged to present printed versions of vouchers or show the vouchers on their mobile devices in store to qualify for in store discounts.
Retailers reported a significant increase in footfall and instore sales both during and after the campaign finished. This success of the campaign has now resulted in the Main Street, My Street continuing into 2015.
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It was a pleasure to work with the Eyekiller Team. They carried out in a very professional manner everything they said they were going to do and we believe that the campaign was hugely successful. An excellent job so well done.
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