Leeburn Financial is a family-owned practice established in 1991. The firm is now headed by sons Stuart and Graeme who were keen to refresh their business’s digital presence by launching a new website that would resonate with their target audiences and generate quality leads.
We recognise that clients have a high emotional investment in their nest eggs so therefore a key objective was to create a website that would strongly convey Leeburn’s trustworthiness, dependability and qualifications to their existing and target audiences.
A root and branch approach to revamp
We commenced with in-depth research to define and better understand the distinct customer groups that would typically use the website. We worked closely with Leeburn Financial to ensure that their new site would resonate and to engage these personas, encouraging them to make contact. We also helped Leeburn to clarify the processes and brand values to foreground throughout the site.
Designed to reassure
Based on our initial research we designed a simple and elegant UI that highlighted the company’s accessible, transparent approach and expert service. All pages were built with potential new business leads in mind and featured case studies that focused on the challenges facing those customer types.
Original content and optimised SEO
The finished website features commissioned videos and sophisticated photography to immediately engage the identified demographics. Additionally, we optimised the entire site for search engine performance. And by choosing to build with Craft CMS, the site will be easy for Leeburn Financial to update as and when they need to.
increase in users
increase in new users
increase in sessions
increase in page views
increase in pages/session
increase in goal completions
“Eyekiller are first class!”
“Eyekiller has been undertaking work for our business for about 10 years now. They are first class, we would highly recommend them without hesitation.”
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