---
title: Leeburn Financial
date: 2024-10-31T10:34:00+00:00
author: Chris McAlonan
canonical_url: "https://eyekiller.com/work/leeburn-financial"
section: Work
---
# Leeburn Financial

Designing a confidence-inspiring lead generation website for established financial planning advisors.

 

 

 ![Leeburn Financial homepage showing client testimonial beside photo of a businessman, with sections highlighting independent, family-run financial advice.](https://eyekiller.s3-assets.com/work/featured-image/Leeburn-Financial-Main-Image.jpg) 

 

 

 

 

   **Corporate** 

## Confidence-led Redesign

Leeburn Financial is a family-owned Chartered Financial Planning firm, established in 1991. Led by brothers Stuart and Graeme, the team partnered with Eyekiller to refresh their digital presence. The goal was to launch a contemporary website that would showcase their expertise, resonate with their target audiences, and convert traffic into high-quality leads.

 [Visit Website ](https://www.leeburnfinancial.com/) 

### Project Highlights

- Refreshed website for a more **modern and trustworthy feel**
- **Lead-generating site** that speaks directly to audience needs
- Developed user journeys based on **distinct customer groups**
- Showcased **impressive credentials** through team bios, case studies and services
- Built with **Craft CMS** for easy in-house content updates

 

 

   ![Leeburn Financial homepage showing financial advice services and team imagery.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/37787/Leeburn-Financial-Image-1.webp)   ![Man in a suit working at a desk with a laptop](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1650_fit_center-center_none/37788/Leeburn-Financial-Image-2.webp)   ![Working together for financial success section on the Leeburn Financial website.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/37789/Leeburn-Financial-Image-3.webp)  

 

  ## Confidence by Design

 

To ensure the site resonated with Leeburn’s target audience, we carried out in-depth research into their user personas and behaviours. Collaborating closely with the Leeburn team, we structured the site around clear calls-to-action and value-led content. We also helped refine their messaging to emphasise trust, transparency, and the value of working with a Chartered, independent firm.  
  
[Craft CMS](https://eyekiller.com/services/craft-cms-agency) was selected for its flexibility, intuitive content management, and long-term scalability. The site performs seamlessly across devices and is fully optimised for [Technical SEO](https://eyekiller.com/services/technical-seo). Case studies and modular content were designed for easy updates. This supports long-term lead generation and a consistent brand presence.

 

 [   ![Illustration of a smartphone surrounded by web elements like text, images, video icons, and design components, representing digital content creation.](https://eyekiller.s3-assets.com/blog/featured-images/_400x400_fit_center-center_none/14417/corporate-web-design-shaping-brand-perception.webp)  

 From Our Blog### Corporate Web Design: Shaping Brand Perception

Your website defines how people see your company—make it count.

 

 

  ](https://eyekiller.com/blog/corporate-web-design-shaping-brand-perception) 

 

 

    ![Leeburn Financial meet the team website page, displaying headshots, names and position.](https://eyekiller.s3-assets.com/media-grid/Work/_3360x2400_fit_center-center_none/37790/Leeburn-Financial-Image-4.webp)  

 

  ## Project Services

 

- [Discovery](https://eyekiller.com/services/discovery)
- [User Experience Design](https://eyekiller.com/services/user-experience-design)
- [Web Design](https://eyekiller.com/services/web-design)
 
- [Website Development](https://eyekiller.com/services/website-development)
- [Craft CMS](https://eyekiller.com/services/craft-cms-agency)
- [Technical SEO](https://eyekiller.com/services/technical-seo)
 
 

 

 

    ![Leeburn Financial testimonials section with client reviews and meeting video.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/37791/Leeburn-Financial-Image-5.webp)   ![Financial adviser speaking with a client during a consultation.](https://eyekiller.s3-assets.com/media-grid/Work/_1650x1600_fit_center-center_none/37792/Leeburn-Financial-Image-6.webp)  

 

   > ### Over a Decade of Trust
> 
> "Eyekiller has been undertaking work for our business for over 10 years. They are first class, we would highly recommend them without hesitation."

  ![Graeme Leeburn, Leeburn Financial logo](https://eyekiller.s3-assets.com/reviews/Graeme-Leeburn-Leeburn-Financial.png)**Graeme Leeburn, Leeburn Financial**

 

   

 

    

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