Project Overview

Uform is a multi-award winning, market leading distributor of kitchens and accessories to trade throughout UK & Ireland.

Eyekiller were commissioned to deliver new websites for Uform and its consumer brand, Kitchen Stori. The objective of the project was to create unique responsively designed websites that, from the outset, accurately reflect the brands and focus on delivering the clearly defined strategic goals. Key marketing messages are strongly portrayed across the websites with engaging visual content reflecting the high quality kitchens and unparalleled customer service.

We took a customer-centric approach to User Experience (UX), ensuring that both websites instantly connected with their distinct target audiences with the brands standing out as being unique in the competitive marketplace.

The aim of the Kitchen Stori website is to provide an immersive experience that allows the visitor to discover the full product range, locate their nearest showroom, and book a design appointment online.
Eyekiller focused on creating a visually stunning and design driven website that resonates with the audience of homeowners and home improvement specialists. As this is primarily a lead generation website, we paid particular attention to persuasive design techniques including using social proof in order to maximise conversions.

A standout feature the Kitchen Stori website is the ability for visitors to ‘Design Your Own Kitchen’ that matches their personal taste and lifestyle. Kitchen designs can be sent directly to the visitor’s nearest showroom and a design appointment arranged.

Customers are increasingly making the majority of their buying decisions online, therefore making the process of viewing the wide range of styles, collections, options and finishes available online across the full range of devices including mobile and tablet was important. Particular consideration was given to developing the Kitchen Collection search filter feature that enables the visitor to browse and refine the kitchen collection by style, finish and colour.

Engaging content encourages potential new customers to dwell longer on the website. Completed customer kitchen projects are featured in the Real Kitchen section and sample layouts in the Advice & Inspiration section help customers plan their new kitchen. Behind the scenes, the full integrated content management system enables Uform’s in-house marketing team to easily update website content such as latest products, trends and style inspirations.

Throughout the project, Eyekiller’s digital marketing team worked closely with Uform to ensure the website adheres to SEO best practice and is optimised for search engine results. Going forward, the new websites and their associated technologies enable both Uform and Kitchen Stori to further enhance their future digital marketing activity increasing website traffic, growing online generated leads and maximising their return on investment.


What we did

  • Competitor Analysis
  • Information Architecture
  • Wireframe Design
  • Responsive Website Design
  • Website Development
  • Content Management System (CMS)
  • User Testing
  • Search Engine Optimisation (SEO)
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