Project Overview

Eyekiller was approached by one of Northern Ireland’s most established printing companies, Minprint, to develop a web strategy and solution for an exciting new online venture entitled ‘Go Get Print’.

Go Get Print aims to harness the exponential growth in the market for high quality, efficient online digital printing services.

By combining Minprint’s extensive knowledge and expertise in traditional print procurement processes together with Eyekiller’s experience in web strategy and design, Go Get Print offers a complete online digital print service with exciting growth potential. From artwork generation to completed print project, the key USPs of quality, customer service, speedy delivery and creativity are never compromised in the web solution – fulfilling the client’s vision of online print “with benefits”.

In the initial stages of the project, Eyekiller carried out in depth customer research and persona development to plan the web strategy and inform design decisions. The completed website takes a customer centric approach that is both simple to navigate and utilises Responsive Website Design to ensure the user experience is consistent across all devices include tablet and mobile. Built on the on the Magento Ecommerce Platform, Go Get Print has a transparent pricing structure, straight forward ordering process, multiple channels for customer communication and a high quality end product combine to create a winning formula to grow this exciting off-shoot for the print business.

Sector

Retail and Online Commerce

What we did

  • Competitor Analysis
  • Surveys
  • Information Architecture
  • Persona Development
  • User Journeys
  • Wireframe Design
  • Responsive Website Design
  • Website Development
  • Magento Ecommerce
  • Back-office Integration
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