Project Overview

Firefly is a continually evolving range of cleverly designed products created by Leckey Design to improve the posture of children with special mobility needs.

Eyekiller worked closely with Leckey Design to develop a scalable Magento ecommerce solution capable of handling high volumes of international traffic and transactions with minimal impact on the website’s speed and performance. With the majority of traffic originating from parents on smart phones and tablets, Eyekiller created the Firefly website using responsive ecommerce design to ensure that the customer experience was consistent and optimised across all devices.

The Firefly website ecommerce infrastructure consists of territory focused storefronts that are available in seven different language translations. Behind the scenes Magento is seamlessly integrated with the existing ERP in order to maintain the Stock Management, Order Fulfilment and Purchasing. In the initial 6 months from launch in early 2014 the website received in excess of 500,000 visitors from over 200 countries worldwide.

Since launch, Eyekiller are working closely with the Firefly marketing team to develop and implement a marketing strategy focusing on digital channels. In addition to the ongoing management of digital services including pay per click adverting and search engine optimisation; the Eyekiller Digital Marketing team are engaged in a knowledge transfer training programme with the Firefly team to develop in-house digital capabilities.


Retail and Online Commerce

What we did

  • Information Architecture
  • Wireframe Design
  • Responsive Website Design
  • Magento Ecommerce
  • Back-office Integration
  • Digital Marketing Strategy
  • Conversion Rate Optimisation (CRO)
  • Search Engine Optimisation (SEO)
  • Email Marketing
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