Ecommerce website and Digital Marketing Strategy focused on driving global sales of specialised mobility products for children.
Firefly is a continually evolving range of cleverly designed products created by Leckey Design to improve the posture of children with special mobility needs.
Eyekiller worked closely with Leckey Design to develop a scalable Magento ecommerce solution capable of handling high volumes of international traffic and transactions with minimal impact on the website’s speed and performance. With the majority of traffic originating from parents on smart phones and tablets, Eyekiller created the Firefly website using responsive ecommerce design to ensure that the customer experience was consistent and optimised across all devices.
The Firefly website ecommerce infrastructure consists of territory focused storefronts that are available in seven different language translations. Behind the scenes Magento is seamlessly integrated with the existing ERP in order to maintain the Stock Management, Order Fulfilment and Purchasing. In the initial 6 months from launch in early 2014 the website received in excess of 500,000 visitors from over 200 countries worldwide.
Since launch, Eyekiller are working closely with the Firefly marketing team to develop and implement a marketing strategy focusing on digital channels. In addition to the ongoing management of digital services including pay per click adverting and search engine optimisation; the Eyekiller Digital Marketing team are engaged in a knowledge transfer training programme with the Firefly team to develop in-house digital capabilities.
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From the outset the team at Eyekiller were extremely professional and enthusiastic about having the opportunity to design and build a website for our new brand. We never imagined such fantastic sales of our recently launched Upsee product which would not have been possible without Eyekiller’s help and expertise. We presented Eyekiller with a number of extremely tight deadlines to create different storefronts in order to coincide with our worldwide launch of the Upsee. We are excited to continue working alongside Eyekiller taking the Firefly project to the next phase and I have every confidence that our partnership with will make our forthcoming series of product launches a success.
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