Project Overview

EquipaShop is a leading supplier of shopping fitting and retail equipment across UK and Ireland.

Eyekiller was approached to completely redesign and re-platform the existing proprietary ecommerce system in favor of an open source solution. The platform had to be robust and reliable, deliver high conversion rates and offer the flexibility to scale up alongside the EquipaShop’s growth plan.

Eyekiller implemented the Magento Ecommerce Platform due to its flexibility, scalability, security and ease of use. Magento facilitated the strategic requirement for two separate storefronts for UK and Ireland markets that included localised product catalogues, sales promotions and currencies. Eyekiller carried out an extensive data migration of 5,000+ products, price breaks, shipping rules and customer accounts from the outgoing system. Behind the scenes Magento was configured to create exports with the existing back-office Stock Management, Accounting and CRM systems.

By concentrating on User Experience (UX) design and best practice ecommerce principles, the new website focused on providing intuitive online shopping experience that would ultimately maximise to online conversions. The new EquipaShop website was developed using Responsive Website Design to deliver a consistent customer experience, regardless of the device they are using.

In addition to showcasing and retailing EquipaShop’s product range, the new website engages with customers through value added content such as third-party customer reviews and loyalty building sales promotions.

Sector

Retail and Online Commerce

What we did

  • Website Audit
  • Information Architecture
  • Wireframe Design
  • Responsive Website Design
  • Website Development
  • Magento Ecommerce
  • Back-office Integration
  • Search Engine Optimisation (SEO)
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