DisplayNote was founded in 2012 to revolutionise the way that people share content and collaborate in meeting rooms, huddle spaces, classrooms and training rooms. Their innovative technology has been adopted by many multinationals, including Heineken, Dell and Fujitsu.
DisplayNote sought Eyekiller’s expertise to help them to translate the complexity of their offering into a brand-focused website, designed to increase their lead generation. They needed a digital presence that would offer clarity, efficiency and effectiveness.
Digging deep into DisplayNote
Our first goal was to take the time to research and understand the target audience alongside their behaviours, needs and values. We used this research to create distinct personas of the customer types. We then gained a firm understanding of DisplayNote’s products before planning the most impactful website possible.
Putting potential clients at the centre
Our site distilled the most important elements of DisplayNote’s offering, making their collaboration environments easily understood and desirable to busy professionals. We assessed every component of their website for lead-generating potential and used engaging design to encourage demo requests and information sign-ups.
A spike in engagement and traffic
By conducting such thorough research prior to build, we were able to create a website for DisplayNote that will give them a high return on investment. The company’s sales team has reported a x (two fold/ three fold etc) increase in enquiries since the website’s launch.
increase in users
increase in sessions
increase in page views
increase in goal completions
increase in goal conversion rate
increase in book a demo completions
“Attention to detail, clear lines of communication and solid delivery”
“We have just launched a brand new website and Eyekiller have been nothing short of fantastic. I think of them now as a natural extension of my marketing team.”
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