Accelerating sales with a brand driven campaign

Deep RiverRock’s ambition was to position themselves as the market leader in Irish and Northern Irish bottled water. They realised that tapping into the heartbeat of communities across the Ireland who collectively follow their pursuits and passions would be a great way to connect the brand with their target market.

Redeemable codes to donate to community initiatives

Eyekiller developed an interactive digital campaign that centred around unique codes found on Deep RiverRock bottles. The codes, each of financial value, could be redeemed and donated to support local community groups through the dedicated website and custom Facebook Messenger Chatbot.

Harnessing the power of community

Community groups manage their profile pages through a personalised login area. This intuitive and fun interface also gives them access to a dashboard containing statistics about their progress and downloadable resources to help them easily promote their groups, both online and offline.

Celebrating those who #ThirstForBetter

Our comprehensive website design featured leaderboards, harnessing gamification to drive engagement and a competitive edge. The interface made code redemption and donation a breeze, and participants are encouraged to share their Community Group support with their friends through social media, amplifying brand awareness of Deep RiverRock.

Chatbots for millennial engagement

Chatbots are also increasingly used in all types of interactions between brands and potential customers. Given that millennials had been identified as a key target audience, we integrated the campaign website with Facebook’s Chatbot platform making it easy for this demographic to instantly redeem codes. Our tailored chatbot meshed perfectly with the group’s communication habits and fostered substantial engagement.