Project Overview

Yard Gallery is one of Northern Ireland’s leading contemporary art galleries retailing an extensive catalogue of original and affordable artwork, prints, jewellery and giftware form a diverse range of artists across the globe.

The gallery’s online business has been going from strength to strength since Eyekiller developed their first generation ecommerce website in 2010. Following the success and rapid growth online, the latest version of the website has been redesigned and rebuilt on the industry leading Magento Ecommerce Platform. Magento was selected due to its high performance architecture and scalability to support future business growth. Behind the scenes the feature-rich Magento platform enables the Yard Gallery team to manage the day-to-day management of the product catalogue, order fulfilment as well as marketing tools to that can be used to attract, engage and retain customers.

With mobile and tablet visitors accounting for over 52% of total website traffic, it was essential that the refreshed website was built using Responsive Website Design to ensure a consistent shopping experience across all devices.

From inception this project has been driven by a results-focused Digital Marketing Strategy encompassing social media, email marketing and search engine optimisation to further drive website traffic, maximise sales and build the Yard Gallery brand online.

Sector

Retail and Online Commerce

What we did

  • Website Audit
  • Information Architecture
  • Wireframe Design
  • Responsive Website Design
  • Magento Ecommerce
  • Back-office Integration
  • Digital Marketing Strategy
  • Search Engine Optimisation (SEO)
  • Email Marketing
  • Social Media
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