Creating beautiful spaces
Wood Floor Warehouse is a chain of flooring specialists with stores across the UK. Headquartered in Belfast, this highly successful family-owned company sells over 170 lines of laminate, engineered and real timber flooring.
Launch Project
Enhanced brand impact
To capitalise on their fast-growing online business and to ensure that they remain ahead of competition, Wood Floor Warehouse commissioned Eyekiller to redesign and replatform their ecommerce website. They sought to restructure and refresh all technical functionality to further establish themselves as market leader in the wood flooring sector.
Magento, the secret of sales success
We migrated the Wood Floor Warehouse website from Magento 1 to the latest Magento 2 platform – the world’s first choice for ecommerce. Our team of Magento 2 specialists used the software’s extensive features and benefits to create an enhanced shopping experience with improved conversion rates.
Seeing the wood for the trees
With such an extensive product catalogue, Wood Floor Warehouse needed to show their range of products to their full potential without overwhelming customers. Considered product page design with ‘Price Your Flooring’ calculator, home delivery estimator, live stock check online financing makes browsing and shopping simple for the customer.
Efficiency for the customer, and for the warehouse
We integrated Brightpearl into the order system with Magento 2 for greater end-to-end sales chain management. Brightpearl streamlines everything from the back office to order management, replenishment and inventory. This software is designed to scale with growth, futureproofing Wood Floor Warehouse’s new system for years to come.
A suite of stunning features
Wood Floor Warehouse’s website is now an incredibly powerful sales tool. We successfully migrated the company to the new site, generating an increase in sales conversion within a few weeks of launch. The site is one of the most complex that Eyekiller has worked on in terms of design and functionality and we look forward to an ongoing relationship with the Wood Floor Warehouse team.
“We made an excellent choice with Eyekiller”
“The clear choice for us was Eyekiller due to excellent customer feedback, a multitude of awards, great visual design and experienced dedicated departments with specialist skills in various aspects of web design. I feel that we made an excellent choice with Eyekiller who have delivered a website that has impressed our own team, received praise from our customers and most importantly, increased our online conversions.”
Success Stories
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