World class website solution for a leading global provider of high speed electronic trading technology
As a market leader in capital markets technology, Vela has offices in New York, Chicago, London, Belfast, Manila and Pune and counts 15 of the top investment banks in the world in their customer base.
Following a major acquisition of Wombat Financial Software from NYSE Technologies in 2014, Vela approached Eyekiller to create a professional and design driven website that would reflect the company’s position as a leader in the financial technology sector.
As a key tool for generating new business, particular attention was given at the design stage to ensuring that the ‘look and feel’ of the website design communicated the company’s dedication to quality, industry first ethos, exemplary customer service and the market positioning of the product portfolio.
Use of full screen width video of New York’s financial district on the home page, sets the scene of a company positioned in the heart of the fast moving global financial market. Throughout the site, vibrant imagery, concise typography, video and multimedia elements are used to create an engaging user experience. A bespoke suite of icons highlights the company’s unique selling points to the user simply and effectively.
The website’s engaging interface combines the benefits of rapid page loading, clear calls to action, logical information placement and intuitive architecture. Built using a Responsive Design Framework, the new Vela website delivers an intuitive and consistent experience across all types of devices.
Vela’s existing customers can access valuable online resources through a personalized secure login area whilst potential new customers can learn more about the features and benefits of Vela software solutions in the product specific section.
Eyekiller selected and implemented a open-source Content Management System (CMS) due to its flexibility, scalability, security and ease of use. Moving forward, Vela have the ability to easily manage and control all content and sections in real-time, with minimal technical knowledge.
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We have had nothing but glowing feedback for the new site from both inside and outside of our company. We have been really impressed with the quality of your work and how you have managed the project.
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