Project Overview

Simon Brien Residential is one of Northern Ireland’s leading residential estate agents with three strategically located offices in North Down, South Belfast and East Belfast.

Simon Brien is a long-term client and following a recent rebrand, Eyekiller was approached to completely rethink their online offering. The main objective was to create a new website that would to stand out as being unique within the crowded marketplace. As an essential feature of the Simon Brien’s strategy, the new website combines the latest in web technologies with considered design to achieve an unrivalled online showcase of homes from across Northern Ireland’s property market.

The new website makes use of Responsive Website Design to provide a seamless browsing experience and introduces intuitive touch-friendly swipe gestures on smart phone and tablets. Strong, impactful lifestyle imagery is a key feature throughout the website along with the new brand message ‘Find your Perfect Home’. On arrival, the homepage features a captivating video showcasing inspirational and aspirational homes and is updated seasonally to keep content fresh and current.

Particular focus was taken to empower website visitors to find properties quickly through a considered property search. Search results visually showcase the properties to their full potential and comprise of access to added value content such as Maps, Street View, Local Amenities and Local Area Buying Guides. 
Strategic calls to action are positioned throughout the website to encourage leads and increase conversion.

Behind the scenes the website’s open-source Content Management System (CMS) enables the in-house team to easily manage and control the website editorial content and the property portfolio. The third-party Property News ‘Edge Feed’, designed specifically for estate agencies is incorporated directly into the CMS via Eyekiller’s bespoke Killer Property Module which subsequently provides additional feeds to major property portals including PropertyPal and Zoopla.

Since the Simon Brien Residential website launch in June 2015, the initial results have been extremely positive with a 25% decrease in both desktop and mobile bounce rate, an increase of 26% in session durations and a 29% increase in page sessions.


Estate Agency

What we did

  • Information Architecture
  • Wireframe Design
  • Website Design
  • Responsive Website Design
  • Content Management System (CMS)
  • Back-office Integration
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