Visually stunning responsive website and CMS showcasing Belfast’s unique 5 star landmark hotel to an international audience.
The Merchant Hotel, an iconic luxury hotel situated in the heart of Belfast, appointed Eyekiller to develop an industry leading website solution that would successfully showcase the grandeur of the hotel and reflect its reputation as a leading light in Northern Ireland’s tourism offering.
With the tourism industry in Northern Ireland enjoying significant growth and increased international recognition, the new website is central to the Merchant’s strategy to increase online room bookings.
Eyekiller focused on creating an immersive User Experience (UX) that reflects attention to detail and the exceptional customer service for which the hotel is renowned. Quality full-screen photography is applied throughout the site to visually showcase the interior design and exterior architecture, replicating the ambiance of grandeur that guests experience within the hotel. A considered user journey clearly presents the hotel’s unique ‘Value Proposition’ to the target audience. Persuasive content such as customer reviews, special offers, local event guides and a prominent site-wide ‘Make a Reservation’ call to action have been introduced to drive conversions and increase online bookings.
Responsive website design ensures a seamless and consistent user experience across all devices including tablets and mobile. Behind the scenes, content is kept updated by the hotel’s Digital Marketing Team through a flexible and easy to use Content Management System (CMS). Eyekiller integrated the third-party Avvio and QuadraNet systems for convenient hotel room booking and restaurant reservations.
See some of the features that make this project stand out.
The Merchant Hotel chose Eyekiller for their experience within the field and their level of innovation and creativity. At over 100 pages The Merchant Site has proved highly complex and has required a high level of communication and project management, Eyekiller's approach to the project has made it as smooth and pain free as possible. Everyone involved in the project and more importantly, our customers, think the site is fantastic, inspirational and easy to navigate.
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