Project Overview

The Merchant Hotel, an iconic luxury hotel situated in the heart of Belfast, appointed Eyekiller to develop an industry leading website solution that would successfully showcase the grandeur of the hotel and reflect its reputation as a leading light in Northern Ireland’s tourism offering.

With the tourism industry in Northern Ireland enjoying significant growth and increased international recognition, the new website is central to the Merchant’s strategy to increase online room bookings.

Eyekiller focused on creating an immersive User Experience (UX) that reflects attention to detail and the exceptional customer service for which the hotel is renowned. Quality full-screen photography is applied throughout the site to visually showcase the interior design and exterior architecture, replicating the ambiance of grandeur that guests experience within the hotel. A considered user journey clearly presents the hotel’s unique ‘Value Proposition’ to the target audience. Persuasive content such as customer reviews, special offers, local event guides and a prominent site-wide ‘Make a Reservation’ call to action have been introduced to drive conversions and increase online bookings.

Responsive website design ensures a seamless and consistent user experience across all devices including tablets and mobile. Behind the scenes, content is kept updated by the hotel’s Digital Marketing Team through a flexible and easy to use Content Management System (CMS). Eyekiller integrated the third-party Avvio and QuadraNet systems for convenient hotel room booking and restaurant reservations.


Hospitality and Tourism

What we did

  • Competitor Analysis
  • Information Architecture
  • User Journeys
  • Wireframe Design
  • Responsive Website Design
  • Website Development
  • Content Management System (CMS)
  • Back-office Integration
  • Digital Marketing Strategy
  • Search Engine Optimisation (SEO)
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