Project Overview

Founded in 1985, Linwoods prides itself on its commitment to producing great tasting, high quality healthy super foods, which are sold throughout Ireland, the UK, Europe and the USA.

Our aim was to implement an industry leading website solution which reflects Linwoods’ position at the forefront of the Health Foods market sector and immediately connects with the ‘wellness orientated’ target audience. Eyekiller created the website using responsive website design, presenting a consistent customer experience across desktop, tablet and mobile devices.

Behind the scenes we re-platformed the existing proprietary ecommerce system in favour of the industry leading Magento platform. Magento was selected due to its suitability to accommodate growth and facilitate the development of multiple region-specific storefronts.


Retail and Online Commerce

What we did

  • Information Architecture
  • Wireframe Design
  • Responsive Website Design
  • Content Management System (CMS)
  • Magento Ecommerce
  • Back-office Integration
  • Conversion Rate Optimisation (CRO)
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Client Feedback

Recognition screenshot


Eyekiller were delighted when the Linwoods Health Foods website collected the Retail Excellence Award at the 2013 Eircom Spider Awards. The Spider Awards, the longest standing and most prestigious digital awards in Ireland, recognise Irish businesses and community organisations for digital excellence.

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