Project Overview

Following an exciting re-brand and package redesign, leading Irish giftware retailer, Field Day approached Eyekiller to design a new ecommerce website that would give the business an important competitive advantage in the global online marketplace.

The new website incorporates the latest web technologies to effectively market and retail Field Day‘s unique range of luxury scented candles, soaps, hand creams and fresheners from Ireland to an international marketplace.

The latest ecommerce website combines Responsively Website Design and considered User Experience UX offering the customer a seamless online shopping across desktop, tablet and mobile devices. As well as browsing and shopping the extensive product catalogue, visitors are encouraged to engage with Field Day through value added content such as authentic reviews and editorial content. Best practice ecommerce design guides visitors quickly towards relevant products and information, regardless of their level of online experience and ability.

Eyekiller has extensive experience in developing enterprise-level ecommerce solutions and recommended the integration of the industry leading Magento Ecommerce Platform. Magento was chosen as the preferred solution due to its flexibility, scalability, security and facilities multiple territory specific storefronts for UK, Ireland and Rest of World, supporting a strengthened geographically targeted ecommerce strategy.

Behind the scenes, the Field Day team has the ability to easily manage and modify in real time all site-wide content, product catalogue and ongoing Search Engine Optimisation (SEO).

Furthermore, Magento enables Field Day to manage order fulfilment, customer invoicing and sales reporting seamlessly from a feature-rich dashboard.

The finished website is the perfect springboard from where Field Day can continue to develop their ecommerce strategy, grow market share and increase sales both in home territories but also importantly, internationally.


Retail and Online Commerce

What we did

  • Information Architecture
  • Wireframe Design
  • Website Design
  • Responsive Website Design
  • Website Copywriting
  • Content Management System (CMS)
  • Magento Ecommerce
  • Digital Marketing Strategy
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