Project Overview

With Cricket Ireland entering a new phase in the development of the game both in the Republic of Ireland and Northern Ireland, Eyekiller were approached to deliver a website which would support the development of the game at all levels and showcase the Ireland Team as being in equal standing with test cricketing nations on the worldwide stage.

Launched ahead of Ireland’s critical match against Australia in June 2012, the new Cricket Ireland website rapidly secured a significant following and established the organisation’s brand online. The Cricket Ireland website combines Live Scoring, regularly updated social media channels, news feed and fixtures tables as well as information on the team, membership, coaching, development and funding opportunities. Together these elements have secured the website’s position as the central resource for Irish Cricket fans, followers and club-level players across the country. The profits generated through online revenue streams introduced by the new website, including sponsorship opportunities, advertising space, ticket sales and official merchandise will allow Cricket Ireland to continue to build awareness, interest and support for the game and work towards their vision of Ireland reaching Test Cricket status by 2020.

Sector

Sport

What we did

  • Information Architecture
  • Website Design
  • Website Development
  • Content Management System (CMS)
  • Search Engine Optimisation (SEO)
  • Email Marketing
  • Social Media
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