The new firmus energy website forms the backbone of the company's most recent and most significant marketing drive, working in synergy with ongoing PR and advertising across all forms of media to secure firmus energy's position in the Northern Ireland market for the years ahead.
Developing a website for a thriving company in the energy and utilities sector in Northern Ireland presented a unique set of challenges. Eyekiller’s project objectives were to create a task focused website built with the customer in mind, a web presence which quickly builds a rapport with visitors, demonstrating why they should change to firmus energy, and to develop an online switching facility which would allow new customers to join firmus energy easily and quickly using a straightforward switching form. The firmus energy website instantly engages with the visitor and creates a warm and welcoming feel from the moment they arrive at the homepage. From this point, the website promotes each of the firmus energy campaigns via the prominent homepage showreel. The main “call to action” allows the visitor to define their location. This personalises the website content with location-specific information which reflects the visitor’s criteria, determining whether natural gas is available in their area so they can source the information they need and progress with making the switch as quickly and efficiently as possible.
Using the website, the visitor can request to switch and set up an instruction to the bank to pay by direct debit within five minutes, securely and in complete confidence. For firmus energy, the website also streamlines administrative processes, including cross checking each application using a Paperless ID confirmation system. This enables firmus energy to carry out a quick and easy ID check on all new customers and verify payment data such as their bank and address details. Applications which pass this check are then automatically sent to the firmus energy billing system for the dedicated switching team to follow up.
The firmus energy website has quickly become an integral part of the organisation’s core business strategy. It is the key component in the company’s marketing strategy and provides a versatile resource for customer support as well as a vital channel of communication between firmus energy and their ever-expanding client base.
Our website is key to our overall business strategy, and Eyekiller have been involved at every stage of the development. They have impressed us at every point, from the levels of expertise possessed by the team to the flexibility shown during development to the clear communication of the project plan and deliverables. The great thing about working with a local company is that the same team who pitch for the work are involved in its delivery, which is why I happily recommend the Eyekiller team to anyone.
Neil Holland, Head of Sales & Marketing