FASTANK is a subsidiary of Fast Engineering, producing a range of patented liquid storage containers used primarily in oil and chemical spill cleanup and relief aid. Since its introduction in the early 1980's FASTANK has quickly become the product range of choice for agencies operating in these sectors and has established a strong international market, exporting to more than 80 countries worldwide.
The company’s considerable success in the international marketplace was a key consideration when developing the FASTANK website. The website strategy relies greatly on well structured product specifications to give the visitor a better understanding of their own requirements and the products which fufill these. All content and navigational tools are fully translatable. Case studies, which accompany many of the products, also default to match the language chosen. Youtube videos demonstrating product assembly and operation have added an engaging new dimension to the company’s marketing strategy and have empowered the visitor to share the website’s content to a much larger marketplace.
The versatility of the product range means the FASTANK website’s audience spans many sectors. The website’s main navigation classifies these visitors into five main customer groups. This makes it easy for the visitor to identify the path they should take to find products and information relevant to their needs, while still emphasising to these visitors the range of other markets which FASTANK serve. Following the success of the FASTANK website, Eyekiller have been since been commissioned by Fast Engineering to develop a new web presence for their second main subsidiary, FASTASLEEP
Carson Mulholland, General Manager
"Our products are recognised for their quality throughout the world and a website which reflected this was essential. We were impressed by the creativity of the Eyekiller team and their immediate understanding of our needs. We are delighted with the end result and are already realising the benefits of our significantly improved online visibility."