Strategic PlanningThe long term success of a project relies on strategic planning from the outset. Every project we undertake begins with planning workshops between Eyekiller and the client, where we take time to determine the goals and objectives of the website and create a website strategy which will accomplish these. A defined target market, user journey and online structure are the basis of good project management. They provide a solid foundation on which a successful website can be built on time and within budget.
Web DesignWe create efficient, appealing web designs which are functional, user-friendly and delightful to look at. Every website we create begins life as a blank canvas and we never make use of pre-designed templates. We believe that your website should be original and unique, so we tailor every aspect of the design to reflect perfectly your ethos and values.
Content Management SystemsKiller Content, our bespoke content management solution, has been developed by Eyekiller to work in synergy with the websites we create. This web-based content management solution allows our clients to update text, images, links and rich content with ease from any computer with internet access. It significantly reduces the time, cost and complexity involved with maintaining a content rich website. Killer Content focuses on the importance of usability. We estimate the majority of the system's functionality can be learned in less than 30 minutes. Our team remain on hand throughout the life of the website to offer guidance and support when needed.
E-Commerce SystemsWebsites are amongst the most effective means of creating a unique brand identity. Successful e-commerce engines are the key which allow companies to exploit this differentiation and create a lucrative revenue stream online. Eyekiller offer Killer Commerce, our e-commerce extension to Killer Content, which integrates seamlessly with the leading e-commerce engines including Sage Pay and PayPal. These systems work within the website design providing safety and security for the customer, while backend functionality handles the administrative tasks of dispatch, delivery cost calculation, stock control and gathering of customer data for future e-marketing purposes.
Email Marketing Email marketing has become established as one of the most effective methods of engaging with the website's audience. To be successful, however, it must be cost-effective, targeted and relevant to the recipients' interests. Eyekiller offer Killer Campaign, our bespoke email marketing extension to Killer Content, which allows the user to build recipient groups, send a range of preliminary campaigns and determine which is the most successful by observing click-throughs, dwell time and user behaviour. The chosen campaign can be sent to a unlimited number of recipients or a targeted audience while incurring no "per email" fees.
Search Engine OptimisationOur initial and ongoing SEO strategies are a cost effective means of enhancing the website's ranking to make the website more visible to the relevant audience. Eyekiller also offer to research and conduct pay-per-click campaigns. These are amongst the very few methods of guaranteeing a leading position on the most popular search engines and are an effective strategy to maximise the exposure of a new business venture to the potential audience.
Social StrategySocial Networking is one of the least expensive but most effective methods of promoting your organisation and driving traffic towards your website. A successful social strategy will allow you to conduct both mass and targeted marketing. It will open the channels of communication with the marketplace and will convey the personality and ethos of your organisation in a way not possible through conventional media. Eyekiller have extensive experience in creating and implementing social strategies across a broad spectrum of organisations. Our team will provide you with the guidance to unlock the full potential of this valuable resource.
Domain RegistrationEyekiller can offer guidance and support to help you find the perfect domain name for your organisation. Through our domain management service we secure your domain and any variations you require for a more effective presence in international markets. We manage the continued maintenance and renewal of domains, providing a one-stop-shop for all web based support requirements which relate to this inexpensive but vital element of your website.
Website and Email HostingEyekiller offer a range of website hosting solutions to fit your project requirements and budget, ranging from cost effective secure shared servers to high performance dedicated server platforms. All our servers reside in a highly secure managed datacentre off site and are backed up daily to both on-site and off-site locations. Dedicated email hosting provides a secure managed email service with comprehensive support.
"We were delighted with the web design for our 6th Form Survivor site. The functionality works perfectly and the overall design really seemed to appeal to our audience. Content management was a very new endeavour for us but the Killer Content system made it extremely easy."
Food Standards Agency